Brand Design | ReNu Creative

Your logo is just the beginning.

Most people come to a brand project thinking they need a logo. And yes, a logo is part of it; but a brand identity is the whole system that makes your business recognizable, consistent, professional and trustworthy across every touchpoint.

Your colors, typography, visual elements, brand voice and positioning all work together as a strategic system. When that system is in place, you stop making one-off design decisions and start working from a foundation that set you (and your customers) up for success.

Hi, I'm Leah.

I’m a web and brand designer who believes that your time is too valuable to spend troubleshooting website templates or patching together brand logos.

I take the time to deeply understand how your business began, what sets it apart, and where it's headed in the next chapter.

From there, I shape a brand and website that reflect that clarity, so you can stay rooted in your work without getting pulled into the details.

Your vision, personally handled.
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Learn More About ReNu

I don't specialize in your industry; I specialize in your business.

You don’t want a brand that looks like your competitors, and I’m not interested in copy-and-paste design. Working across industries is intentional as it keeps the work fresh, forces clarity, and helps us build something that actually stands out.

Wedding Florists

Insurance Adjusters

Agriculture Drones

Therapists

Churches

Pro Sports Teams

Real Estate Marketers

Fitness Coaches

Sports Agents

Logistics Companies

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What You Walk Away With: The Deliverables

(01)

Full Logo Suite

Your primary logo plus all the variations you'll actually need: responsive logos, icons, color inversions, and file formats for every use case. PNG, PDF, and SVG, organized and ready to go.

(02)

Typography System and Color Palette

Color and typography do more heavy lifting than most people realize. A curated font pairing and defined color palette with exact codes for digital and print makes sure your brand is professional, consistent, and showing up the same way everywhere your business does.

(03)

Brand Positioning Strategy

Before a single logo gets designed, we get clear on who you are, who you serve, and what makes you distinct. This is the strategic foundation that every design decision gets built on, and helps you navigate taking your business further.

(04)

Brand Implementation Guidelines

A full document that pulls everything together: how to use your logo, your colors, your fonts, and why. So anyone who touches your brand, including future you, knows exactly what to do.

(05)

Digital & Print Brand Assets

The add-on that takes your brand further. Email signatures, social media banners, templated social posts, letterhead, flyers, branded thank you cards, and more — everything delivered via an organized folder, labeled by file and ready to use from day one.

Here's How It Happens

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Discovery + Onboarding

Discovery Call + Onboarding

We start with a no-pressure call to learn about your business and what you need from your brand. If it's a good fit, I'll send a full proposal, quote, and contract. Once your deposit is paid, we lock in your timeline and kick off onboarding.

Branding & Design

Strategy & Visual Ideation

After onboarding, we define your brand positioning, explore visual directions, and start translating those ideas into a cohesive creative direction.

Development

Concept Development

With a direction established, I develop your full brand concept- logo suite, color palette, typography, and supporting elements - brought together into a polished presentation for revisions.

Handoff & Launch

Final Touches & Delivery

Once everything is approved, I package up your complete brand. All files, all formats, and your Brand Implementation Guide is organized and delivered, ready to use from day one.

What To Expect:
The Investment

Both brand and web design pricing has a wide range, and it can feel overwhelming trying to figure out where you land. Here's a quick look at the landscape:

DIY Logos

Typically $0-250

Freelancers

Typically $1,500-$8,000

Agencies

Often $10,000–$50,000+

Corporate / Ecommerce

$20,000-$100,000+

Most of my brand projects fall between $1,700–$2,400 depending on incoming design direction and brand asset add-ons.

That range is intentional. I want to stay accessible to small and growing businesses while still delivering a high-quality product and a great experience along the way. To get a more specific quote, get in touch below!

start an inquiry

TWO BIRDS, ONE STONE.

The best websites are built on strong brands. Why not do both?

One of my favorite ways to work with clients is doing a full brand and website project because knocking out both together keeps the momentum up, the investment down, and everything as cohesive as possible. Your visual direction, messaging, and identity are established first, then the website is built directly on top of that foundation rather than retrofitting it later.

Instead of rebranding now and figuring out the website down the road (or handing it off to someone else), we can build everything together, start to finish.

Web Design

Start An Inquiry

Can I just make an AI / DIY logo?

You absolutely can. But here's why I can't, in good faith, recommend that you do:

What often gets overlooked when using DIY tools for makign a logo isn’t just strategy, but usability. Things like proper file formatting, scalable vector files, brand consistency, and even copyright concerns can become real problems later on.

A logo pulled from a generator might look decent at first glance, but without strategic direction behind it, it rarely communicates what actually makes your business distinct, and typically doesn't create the full visual suite a professional brand needs.And just like with DIY websites, the process tends to cost more time than expected.

The goal isn’t just to “have a logo.” It’s to build a brand that feels professional, recognizable, and aligned with where your business is headed.

Made my dream website come to fruition! The process was simple and she made it very straightforward. I highly recommend Leah.

Nikki R - Therapist

Leah is an absolute expert at her job. I highly recommend her whether you are a new business just starting or a highly successful, popular business. Leah will undoubtedly enhance your product and business image.

Justin B - Fitness Coach

When is the right time to brand or rebrand?

You don't always need it, but when you do, you'll typically "feel it."

Whether you’re launching something new and want to start with a stronger foundation than a quickly made logo and a Canva color palette or feeling like your business has evolved past your first logo, most client feel it before they know it.

Sometimes it looks like:

Avoiding sending people to your website or Instagram
Struggling to make graphics feel cohesive
Attracting the wrong audience
Constantly tweaking your visuals without feeling satisfied with how it turns out
Simply feeling like your business has outgrown its current identity

You also don’t need to have everything figured out before starting. Part of the process is creating clarity together — refining your direction, identifying what’s working, and building a brand that feels aligned with where your business is headed next, whether it’s your first brand or your fifth.

Why should I go with ReNu?

You could hire an agency. You could find another freelancer. Or, you could work with someone who actually gets it.

When you work with me, every project is handled personally, start to finish. No handoffs, no middlemen, no guesswork in communication. I'm all about clarity, creativity, and collaboration, so we put together a brand or site that you are stoked to launch.

It's thoughtful design, with a personal touch. I'd love to hear about your business. Get in touch today.
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Start Today

More (Valid) Questions

Do I really need more than just a logo?

Technically you can get by with just a logo. But a logo without a system around it means you're constantly making one-off decisions- which colors to use, which fonts feel right, how to put things together- and the result is usually inconsistency that quietly undermines how professional your business looks. A full brand identity takes those decisions off your plate for good and ensures a consistent, trustworthy business representation at every customer touchpoint.

What if I already have a brand but just want to refresh it?

Refreshes are a big part of what I do. Whether your brand needs a full overhaul or just needs to be cleaned up and made more cohesive, we can figure out the right scope together on a discovery call.

What if I need a brand and a website?

That's my favorite kind of project! Head to the web design page to learn more, or just mention it when you inquire and we'll talk through what that looks like together.

How far out are you booked?

I typically book a few weeks to a couple months out depending on the season, so the best way to find out is to submit an inquiry and include your target launch date (if you have one). I also occasionally offer expedited projects for a fee if your timeline is more urgent; just mention it when you reach out!

Do you offer payment plans?

Yes. A deposit secures your timeline, but both pay-in-full and custom payment splits are options for every project. All details will be outlined in your proposal.

Do you offer long-term support, strategy, or marketing?

Depending on my project availability, I occassionally offer Marketing Strategy Intensives, where I sit down and help business owners develop 1-Year Marketing Roadmaps and 5-Year Vision Plans. This is particularly helpful for new brand launches or re-brands. This package is mostly offered to previous brand or website clients, so if you are interested, please mention it in your inquiry.

be the brand they remember.

here's how it works